Mystery shopping or a mystery consumer is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose is generally not known by the establishment being […]
Mystery shopping was standard practice by the early 1940s as a way to measure employee integrity. Tools used for mystery shopping assessments range from simple questionnaires to complete audio and video recordings. Mystery shopping can be used in any industry, with the most common venues being retail stores, hotels, movie theaters, restaurants, fast food chains, […]
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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Edit or […]
